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Mac’s Showboat NEIPA craft beer can and packaging design. Including all the marketing material for a successful campaign and launch, there were billboards, socials, in store promos, giveaways, bus shelters, street posters and more. Showboat was in the top 10 craft beers for sale in the first month of sales, which was a great milestone to hit! A tropical fruity hazy beer. A super fun project to see come to life and be so popular. Tastes god damn good too.